Investor Read: Fernbrook Analytics
Where investors will push hardest
1. Headcount vs. costs. Your team slide (slide 13) shows 12 people on payroll from the first month of Year 2, and your assumptions tab sets an average salary of $90,000. That's $1,080,000 in salaries alone, before payroll taxes, rent or tools. Your model's Year 2 operating costs are $900,000. Which number is right?
2. Gross margin. Slide 11 says 85%. The model uses 80%. Expect to be asked which, and what sits in cost of revenue.
3. Revenue build. Slide 10 takes revenue from $144,000 to $960,000 in two years, but customer counts are typed in. Show the sales plan behind 30, 90 and 200 customers.
Two quick fixes
A. Move the ask (amount, runway, three milestones) from slide 14 to slide 2.
B. Replace the top-down market bubble on slide 5 with a bottom-up count: target restaurant groups × price × 12.
What already holds up
The three statements tie out. At your current price the raise lasts through Year 3 with $248,800 left. Point 1 alone could cut that to $68,800.
If you want a rebuild, I'll quote a fixed price in writing. Amer Habeeb
A consistency check, not an audit.
