Reference
Slide library: annotated pitch deck slides, by slide type
Every slide note I have published, grouped by the question the slide has to answer. Each row gives the slide and its deck, a tag that says whether the deck is fictional or real, and the first sentence of my note.
By Amer Habeeb. Updated .
The first six groups hold the slides where the numbers live. The last three hold the story around them. Each link opens the slide on its deck page, with the full note under it. Open the group for the slide you are writing, and check that yours answers the same question.
The rows cover all 20 slides of Hearthfold, the fictional company I built to show the work. They also cover all 16 slides of The Real Sharkz, a real pre-seed deck shown with the founder's written permission.
The ask
The amount, the months it lasts and what it reaches, written so the three agree.
Hearthfold, slide 1: CoverSample work, fictional company
An investor sees the size of the conversation before the story: a $3.5M seed, 81% of open shifts covered in pilots and a Series A gate in Aug 2028.
Hearthfold, slide 2: SummarySample work, fictional company
The question here is what the round buys, and the headline answers it in one line: $3.5M, from 11 pilot agencies to $3.0M ARR by Aug 2028.
Hearthfold, slide 15: Use of fundsSample work, fictional company
Each share is that bucket's part of operating spend in months 1 to 20, applied to the $3.5M: 40%, 33%, 19% and 8%.
Hearthfold, slide 20: The askSample work, fictional company
The close repeats what an investor will hold the founder to: $3.0M ARR and 163 agencies by Aug 2028, with 23 months of runway and a cash low of $0.64M.
The Real Sharkz, slide 1: TitleReal work, shown with permission
The ask is on the cover.
The Real Sharkz, slide 15: The ask: use of funds and runwayReal work, shown with permission
The ask, the burn and the runway are one calculation: ₹8.63 lakh a month × 24 months = ₹2.07 Cr, and the five use-of-funds lines add up to 100%.
Market
A market counted from customers and price, with each source named, and the alternatives a customer uses today.
Hearthfold, slide 8: Market and alternativesSample work, fictional company
The market is counted, not quoted: 16,400 agencies × 95 caregivers × $19.32 × 12 = $361M.
The Real Sharkz, slide 8: Market, built bottom-upReal work, shown with permission
The market is counted from the founder's own tables: listings × completion rate × average raise.
The Real Sharkz, slide 13: CompetitionReal work, shown with permission
Competition is drawn on the two questions that separate these platforms: who may put money in, and what they get back.
Revenue build
Revenue built from customers, price and usage, and a sales plan that produces the customer count the model uses.
Hearthfold, slide 7: Revenue linesSample work, fictional company
The investor question is whether revenue is built or typed.
Hearthfold, slide 9: Go-to-marketSample work, fictional company
An investor checks that the sales plan and the customer count agree.
Hearthfold, slide 12: Customer bookSample work, fictional company
The investor checks what drives the count.
The Real Sharkz, slide 9: Business modelReal work, shown with permission
Every revenue line carries its rate: 4% of each successful raise, and TRS Learn at ₹49, ₹99 and ₹149.
The Real Sharkz, slide 11: Go-to-marketReal work, shown with permission
The go-to-market plan starts from arithmetic.
Unit economics
What a customer costs to win, and how many months it takes to earn that cost back.
Hearthfold, slide 10: Unit economicsSample work, fictional company
Payback is drawn, not just stated: $1,378 of gross profit a month per agency crosses the $11.3k sales cost at month 8.2.
The Real Sharkz, slide 12: Unit economicsReal work, shown with permission
The failing case sits next to the working one.
Financials
Every figure from one model, cash month by month, and what happens to the plan when an assumption moves.
Hearthfold, slide 11: Five-year planSample work, fictional company
The table puts margin, EBITDA, net income, cash and ARR side by side, so an investor can trace 2031 from $27.7M of revenue to $6.3M of EBITDA.
Hearthfold, slide 13: SensitivitySample work, fictional company
Closes per seller a month against subscription price, 25 cases.
Hearthfold, slide 14: Cash curveSample work, fictional company
Month-end cash for all 60 months, with the seed, the Series A process, the gate and the UK launch marked.
The Real Sharkz, slide 10: FinancialsReal work, shown with permission
One model produces every figure, and the table shows the working: revenue minus payment processing minus points cost equals contribution in all three years.
Team
Who builds the product, and a hiring plan that matches the payroll in the model.
Hearthfold, slide 17: Team and hiresSample work, fictional company
The hiring plan is the cost plan.
The Real Sharkz, slide 5: TeamReal work, shown with permission
The team slide answers who builds the product.
Problem and why now
Who has the problem, what it costs them, and what changed to make it worth solving now.
Hearthfold, slide 3: ProblemSample work, fictional company
An investor asks whether the pain has a price.
Hearthfold, slide 4: Why nowSample work, fictional company
Why now, and how hard is it to switch?
The Real Sharkz, slide 3: ProblemReal work, shown with permission
The problem is split into three named barriers: one for founders, one for backers, and one for the alternatives they fall back on.
The Real Sharkz, slide 7: Why nowReal work, shown with permission
Why now is answered with four shifts an investor can check, starting with UPI making ₹10 payments practical.
Product and traction
What the product does today, and what it has shown so far, stated plainly.
Hearthfold, slide 5: SolutionSample work, fictional company
An investor wants to see the product do what the headline says.
Hearthfold, slide 6: TractionSample work, fictional company
Each pilot result is a baseline bar beside a pilot bar, each pair on its own scale: coverage from 54% to 81%, fill time from 160 to 38 minutes, scheduler time from 11 h to 4 h.
The Real Sharkz, slide 2: Company purposeReal work, shown with permission
The purpose fits in one sentence: who can back, from how much, and on what terms.
The Real Sharkz, slide 4: How backing worksReal work, shown with permission
The legal question is answered on slide 4 instead of being left for diligence.
The Real Sharkz, slide 6: ProductReal work, shown with permission
Traction is written as zero until the first real campaign.
Roadmap, risks and vision
What the money funds next, what could go wrong, and where the company is headed.
Hearthfold, slide 16: RoadmapSample work, fictional company
An investor asks whether the releases fit the money.
Hearthfold, slide 18: RisksSample work, fictional company
Six named risks, each with a mitigation and a result from the model.
Hearthfold, slide 19: Illustrative exit viewSample work, fictional company
The exit is arithmetic and labeled as such: 4x to 8x of $32.2M 2031 ARR gives $129M to $257M.
The Real Sharkz, slide 14: Growth roadmapReal work, shown with permission
The roadmap gives each regulatory step its own phase and month range, from the SEBI Innovation Sandbox application in months 12 to 24 to AIF Category I registration after that.
The Real Sharkz, slide 16: VisionReal work, shown with permission
The vision names five languages for applications and learning: Hindi, Bengali, Marathi, Tamil and Telugu.
Have the numbers on your slides checked
A finished slide shows what an answer looks like. A read checks whether your slides give one, and whether the numbers behind them hold up. Send the deck you have, and your model if there is one. Within 2 business days (India time) you get one written page: where investors will push hardest, and two fixes you can make today.
Want to see the format first? See the full sample
Read next
- Hearthfold sample: all 20 slides
The fictional seed deck in full, with the deck as a PDF and the 5-year monthly model in Excel.
- The Real Sharkz deck: all 16 slides
A real pre-seed deck, shown with the founder's written permission.
- Seed deck checklist
Twelve checks in deck order, each with the slide it sits on and the fix.
- The six questions investors test in a seed deck
Runway, revenue drivers, unit economics, headcount, use of funds and tie-out, each worked on the Hearthfold sample.
How this page was made: written with Claude from the method I use on every read and the Hearthfold sample model. Every Hearthfold number on this page comes from that model.